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The protection of your personal data is of utmost importance to us. We value your privacy and we collect, process and use personal data in accordance with the European Union General Data Protection Regulations (GDPR) and United Kingdom Data Protection Act (DPA). Please read this privacy policy carefully before sharing any personally identifiable information described below.


By using, registering or placing an order on this website at, you consent to the collection, use and transfer of your personal data by The Natural Health Choice Ltd - hereafter referred to as 'The Natural Choice', 'Natural Choice', 'we', 'us' or 'our' - under the terms of this policy.

Since this is a growing web site and because Internet technologies are constantly evolving, this policy is subject to change at any time and any changes will be posted on this page. Users are urged to check this policy frequently to determine whether any changes have been made. You understand and agree that your continued use of this website assumes you have read and accepted this current version of our privacy policy.

This privacy policy works hand-in-hand with the Terms and Conditions of Use, located here:

Data Controller

The data controller for the collection, processing and use of personal data within the meaning of the GDPR and Data Protection Act is:

The Natural Health Choice Ltd
Logistics House, Charles Avenue
Burgess Hill, RH15 9TQ
United Kingdom

Tel: +44 (0)1444 31 88 22
Email: [email protected]

1. Your Personal Information

The protection of your personal information is of utmost importance to us at The Natural Health Choice Ltd. We respect your privacy and want you to understand what we do with the information we hold about you. This privacy policy explains how we collect, protect, share and use your personal information.

1.1 What is personal information and what is processing of personal information

Personal information (or data) is any information relating to you, that alone or in cumulation with other pieces of information gives the opportunity to the person that collects and processes this information to identify you as a person. It can be your name, your identification number, your location data, or information related to your physical, physiological, genetic, mental, economic, cultural or social life. Processing of the information means any action with your personal data, for example, collection, recording, organisation, structuring, storage, use or disclosure by any means.

1.2 Personal information we collect

We may collect the following types of personal information from you when you use The Natural Choice services or products:

  • Contact details: Information that allows us to contact you directly such as your name, email address, telephone number and addresses associated with your account or order.
  • Your Natural Choice account details: When you place your first order through our website or by telephone, you will be asked to register and create an account with us. Your account details include your user name, password and your contact details, such as your name, address, telephone number and email address.
  • Transaction information: Records of the products and services you purchase from us.
  • Payment information: Credit or debit card and PayPal account details that you provide to make payment for the products and services you purchase from us.
  • Delivery information: Information relating to the delivery of our products to you, the courier method used, and parcel tracking numbers etc.
  • Device information: Information about the smartphones, mobiles, computers or other electronic devices you use to connect to our website, such as details about the type of device (which can include unique device identifying numbers), its operating system, the browser you use and applications on the device that connect to our products and services. It can also include details of your internet service provider, mobile phone network and your IP address. This information helps to ensure a smooth uninterrupted connection to our website and assists us with improving website security, stability and usability.
  • Location information: We will collect information about your location when you choose to share that with us. This information helps our website provide you with the correct pricing, sales tax and shipping options for the country you are visiting our website from, prior to registering or logging in to your account. This information may also be necessary for some debit/credit card payment processing, to aid in the prevention of fraud.
  • How you use our website: When you use The Natural Choice website we collect information about the pages you look at and how you use them, in order to improve the functionality and ease of use of our website.
  • Records of your discussions with our customer support teams: When you share comments and opinions with us, ask us questions or make a complaint we will keep a record of this. This includes when you send us emails, telephone our customer service team, or make use of the 'Contact Us' form on our website. We may also monitor and record our phone calls with you to make sure we are living up to the standards we aspire to, as well as any relevant laws and regulations.
  • Responses to surveys, competitions and promotions: We keep records of any surveys you respond to, or your entry into any competition or promotion that we may run. You are not required to provide any of the personal information described above to us, however, if you do not do so, you may not be able to purchase our products and services, or the functionality of our website may be significantly reduced.

1.3 What we use your personal information for

Purpose Personal information used
Provide our products and services to you and maintain your account All the personal information we collect 
Take payment for our products and services  Transaction and payment information
Deliver products to you  Delivery information 
Answer your queries or complaints  All the personal information we collect 
Maintain and improve our products and services All the personal information we collect 
Data analytics and statistical research to help us better understand how our website and products are used, and to help maintain appropriate levels of available stock at our warehouse How you use our website
Device information
Transaction information
Records of your discussions with our customer support teams 
Staff training  All the personal information we collect 
Development of new products and services  All the personal information we collect 
Determine products and services that may be of interest to you  All personal information we collect (except payment information) 
Direct marketing  Contact details
Transaction information 
Validating advertising or referral scheme applications  Contact details
Transaction information
Investigating misuse of your account, fraud and debt collection All the personal information we collect


We may anonymise and aggregate any of the personal information we hold (so that it cannot be used to directly identify you). We may use anonymised and aggregated information for purposes that include testing our IT systems, research, data analysis, improving our website and products, and in developing new products and services.

1.4 Sources we collect your personal information from

We will collect personal information from a number of sources. These include the following:

  • Directly from you: For example, when you create or register an account with us, purchase products or services from us, complete web forms we provide to you, enter our competitions and promotions, contact us by phone, email or communicate with us directly in some other way.
  • Our website: Provides us with information about how you use it and the devices in your home that you connect to it with.
  • Other companies we work with: Provide us with information to help us improve our delivery of products and services to you.

1.5 How we protect your personal information

To transmit information securely between our website and your browser, we use SSL (Secure Socket Layer) technology in conjunction with the highest level of encryption supported by your browser. In general, this will be 256-bit encryption. However, if your browser does not support 256-bit encryption, we will use 128-bit v3 technology instead. When a page of our website is encrypted, this will be visible to you by the representation of a closed key or lock icon in the URL bar of your browser.

We also take additional technical and organisational security measures to protect your personal information against accidental or intentional manipulation, partial or total loss, destruction or against unauthorised access by third parties.

Our security measures are continuously improved in line with technological developments. Unfortunately however, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site, therefore any transmission is at your own risk.

1.6 Who we share your personal information with

The information you provide to us may be accessed or given to third parties who are affiliated to us. These partners process information, fulfil and deliver orders, process credit card payments and provide support services on our behalf that are essential to fulfilling our products and services. For example, we will share personal information with the following third parties:

  • Payment processors: Assist us in securely taking debit and credit card payments (e.g. SagePay, PayPal and PayTel)
  • Logistics partners: Assist us with warehousing, stock management, packing of your orders and processing customer returns.
  • Couriers: Deliver the products that you have ordered from us (e.g. Royal Mail, DHL, UPS).
  • Administrative providers: A variety of partners that more generally assist us with administrative services in delivering our products and services to you. Their roles include: website development, server and IT systems maintenance and security, email and telephone communication systems, advertising and marketing services, accountancy, legal advice, business advice and more.
  • Government regulators: Where we are required to do so by law, or to assist with their investigations.
  • Police and law enforcement: To assist with the investigation and prevention of fraud and crime.
  • Business Transfers: As we develop our business, we might buy or sell businesses or assets. In the event of a corporate sale, merger, reorganisation, dissolution or similar event, Personal Data may be part of the transferred assets.

Under no circumstances will we disclose your personal data to third parties not affiliated with The Natural Choice, for direct marketing or advertising purposes by that third party.

The Natural Choice requires that our partners ensure the security of the data that users provide to them, however, in the event of a breach of their security measures, you agree that The Natural Choice will not be liable for any losses or damages.

1.7 Transferring your personal information internationally

The personal information we collect may be transferred to and stored in countries outside of the European Union (e.g. with couriers that are delivering your order to countries outside of the EU). Some of these jurisdictions require different levels of protection in respect of personal information and, in certain instances, the laws in those countries may be less protective than the jurisdiction you are typically resident in. We will take all reasonable steps to ensure that your personal information is only used in accordance with this privacy policy and applicable European data protection laws, and that it is respected and kept secure.

1.8 How long do we keep personal information

We will keep your personal information for as long as you have an account with us. After you close your account with us, we will keep your personal information for 6 years to maintain our legal and tax record obligations.

2. Marketing Direct Marketing

The Natural Choice do not currently use any regular form of direct marketing, as special offers or newsletters, by letter, telephone or email. So the only contact you will receive from us will be directly related to your order of products or services through our company.

3. Cookies

A cookie is a small amount of data that is sent to your browser from a web site's computers and is stored on your computer's hard drive. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site. We use cookies to identify you, allowing you to log in once to our web site and to search without having to log in again and again, and to remember.

Cookies do not harm your device, do not contain viruses, spyware, Trojans or other malicious software, and we do not use Cookies to store information such as credit card numbers, telephone numbers, or other personal information you provide.

You can configure your browser to be informed about the use of cookies and decide individually about their acceptance on a case by case basis, or you can configure your browser to generally exclude cookies for certain cases. If you choose not to accept any cookies however, the usability and functionality of our site may be significantly reduced. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

For more information and for user specific controls over the cookies used on this website, please click on our 'Cookies' link, located in the footer section of this web site.

4. Statistical Analysis

We use Google Analytics, a web-based statistical analysis service provided by Google Inc. ( to assist us with evaluating the use of our website, to compile reports on website activity, to assist us with market research, and with optimising the design and usability of this website.

In this context, anonymised usage profiles are created and cookies are used. The information generated about your use of this website by these cookies include:

  • Browser type and version
  • Operating system used
  • Referring URL (the previously visited page)
  • Date and time of request
  • IP Address of the accessing computer. Note that this IP address is anonymised (by IP masking) and under no circumstances will your IP address be merged with any other data provided by Google

This information is transmitted to a Google server in the US and stored there. You can prevent the installation of these cookies by setting your browser software accordingly (see point 3 above). We have also provided a user specific control for this cookie on our website, which you can disable by clicking on the 'Cookies' link, located in the footer section of this web site. An opt-out cookie will be stored on your device that will prevent the future collection of your data when you visit this website. The opt-out cookie is only active for our website, within the browser you are using. If you delete the cookies in your browser, you must set the opt-out cookie again.

For more information about privacy related to Google Analytics, please visit see the Google Analytics Help Center:

5. Your Rights

You have the following rights in relation to your personal information:

  • The right to be informed about how your personal information is being used
  • The right to access the personal information we hold about you
  • The right to opt-out of receiving direct marketing messages
  • The right to request the correction of inaccurate personal information we hold about you
  • The right to request the blocking or deletion of your personal information where the processing does not comply with applicable data protection laws

To exercise any of the above rights, or if you have any questions relating to your rights, please contact us. We do not raise any charges for providing you with details of the information we hold about you, but we may raise a charge where such requests are manifestly unfounded or excessive, in particular because of their repetitive character. Under such circumstances we may either charge a reasonable fee, taking into account the administrative costs of providing the information, communication or taking the action requested, or refuse to act on the request.

The Natural Choice does provide you with the option to remove personally identifiable information from our list of active users by deleting your account within the 'My Account' section of our website. If you require assistance with deleting your account, please send an email to [email protected]. However, we cannot remove personally identifiable information from the lists of any third-party partner or advertiser who has previously been provided with your information in accordance with this Policy.

If you are unhappy with the way we are using your personal information you can also complain your local data protection regulator. But please remember that we are here to help, so we would always encourage you to contact us first, to allow us to resolve your complaint before escalation.

6. Changes to this Policy

Our activities may evolve over time and we may update this privacy policy accordingly. When we change this policy in a material way, we will update the version date at the bottom of this page. For significant changes to this policy we will try to give you reasonable notice unless we are prevented from doing so. Where required by law we will seek your consent to changes in the way we use your personal information.

7. Contacting Us

In the event of any query or complaint in connection with the information we hold about you, please email our Data Protection Officer at:

The Natural Health Choice Ltd
Logistics House, Charles Avenue
Burgess Hill, RH15 9TQ
United Kingdom

Tel: +44 (0)1444 31 88 22
Email: [email protected]


This Privacy Policy was last updated and became effective on 25/05/2018.